MUMBAI: At a time when online presence for any brand is becoming essential for brand positioning, Pune-based Greenways Foods and Beverages has awarded its digital duties to I Knowledge Factory (IKF).

The partnership goes beyond a traditional customer-service provider relationship and ensures strong social media effectiveness, an engaging digital presence, and strong digital branding for Greenways.

It will be serviced by the agency‘s Pune office.

The announcement comes close on heels of the appointment of Triton Communications as the brand‘s creative agency.

I Knowledge Factory CEO Ashish Dalia said, "With FMCG as a fast growing and a much in demand market, it‘s both a challenge and a pleasure to be partnering with Greenways Food and Beverages. This association further strengthens our position in the digital realm."

"The last two decades has witnessed irresistible rise in importance and dependence on digital media. Greenways Foods & Beverages would stay abreast with the digital innovations and we are confident that the partnership with I Knowledge Factory would facilitate the continuous connection and engagement with the new age customer," Greenways Foods & Beverages GM - Sales and Marketing Vinod Gaikwad added.