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IIFA boosts Star Plus’ ratings; Zee TV surges to No. 2

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MUMBAI: Buoyed by the telecast of the IIFA (International Indian Film Academy) awards, Star Plus jumped 33 GRPs to pocket 298 GRPs (gross rating points) in the week ended 7 July.

The IIFA Awards that aired for three and half hours fetched 4.7 TVR, according to TAM data (C&S, HSM, 4+) provided by Hindi GECs.

Incidentally, the 13th IIFA Awards is the second-highest rated Bollywood award show on Indian television in 2012. The highest rating was recorded by Colors‘ Screen Awards that garnered 5.37 TVR. Other premium award properties are Zee TV’s Zee Cine Awards that registered 4.38 TVR on Zee TV and Filmfare Awards that fetched 4.59 TVR on Sony Entertainment Television. Colors’ second awards property, The Apsara Producers Guild Awards, registered 1.4 TVR in its first airing.

Meanwhile, after a gap of four weeks, Zee TV is back at No.2 in the GEC hierarchy. The channel added 27 GRPs to its previous week’s tally to close the week ended 7 July with 238 GRPs. Almost all of its shows have seen improvement in viewership, though DID Li’l Masters lost numbers.

Its recently launched horror show, Fear Files, continued to register 3+ TVR. Additionally, Zee TV’s fiction property Punarvivaha has become the leader of the 10.30 pm slot.

Meanwhile, Colors has slipped to No.3 with a loss of seven GRPs and has ended the week with 225 GRPs. Colors’ highest rate fiction show Balika Vadhu’s ratings dropped from 4.4 TVR to 3.9 TVR while Jhalak Dikhhla Jaa rated an average of 1.8 TVR.

Sony Entertainment Television (Set) added 13 GRPs to end with 207 GRPs. The channel has started airing three of its shows - C.I.D, Crime Patrol and Adalat - on Sundays.

Sab, with addition of four GRPs, closed the week with 125 GRPs while Life OK added two GRPs to end with 103 GRPs.

Sahara One with 31 GRPs (last week 42) is at the bottom of the ladder.

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