Ignitee Digital Solutions launches sports unit

MUMBAI: Ignitee Digital Solutions has launched ‘Ignitee Sports‘, a sports specialised division that will focus on niche premium sports properties with both offline and online manifestations.
The company has appointed Joy Bhattacharjya as Ignitee Sports chief creative officer.

The unit kicks off with Dubai Super Sixes as its first international corporate cricket format. That will play every weekend from October 1-15. 
Said Ignitee Digital Solutions Atul Hegde, "Ignitee Sports will focus on niche premium sports properties with both offline and online manifestations. Dubai Super Sixes, our first international corporate cricket format, is slated to launch in three more countries spanning the far east to the middle east. The global online version of the game launches in early 2011."

Dubai Super Sixes is going to be staged at Dubai Sports City. This corporate cricket tournament will feature 48 teams. The event will be held under the auspices of the Dubai Cricket Council and will also feature some of the biggest names in international cricket from India, Pakistan, Sri Lanka and South Africa playing alongside 48 corporate cricket teams from the region. 
The brand ambassador for the innaugural Dubai Super Sixes 2010 tournament is former Pakistan captain and all rounder Wasim Akram.

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