MUMBAI: Warner Bros. India has appointed Ignitee Digital Solutions for their social media marketing activities that will be used to promote movies under its banner.

The digital marketing company has an annual agreement with the group to manage activities on social media platforms such as Facebook, Twitter and You Tube.

Ignitee has already worked on social media activities for the promotion of Harry Potter and the Deathly Hallows on the Warner Bros. Pictures India Facebook fan page.

Says Warner Bros. India director marketing George John, "Social media marketing has gained a lot of momentum over the last couple of years and has now become an integral part of our overall movie marketing strategy. It is the ideal platform to connect and engage with the young people who are such important consumers of our entertainment content."

Warner Bros. Pictures India is aiming to widen its social media activities in the upcoming year in support of its 2011 film line up.

Ignitee Digital Solutions COO Shankar B said, "We are excited and proud to be working with Warner Bros and will do everything in our capacity to make make every campaign well crafted, popular and successful."