MUMBAI: Ignitee Digital Solutions has bagged the social media duties along with the website designing work for Whirlpool-Goonj CSR’s all India campaign, Ek Jodi Kapda.

In order to address the basic but ignored needs of clothing of children, Whirlpool has joined hands with GOONJ, a voluntary organisation to initiate the Ek Jodi Kapda campaign.

Speaking on the occasion Whirlpool vice president, corporate Affairs and strategy- South Asia Shantanu Das Gupta said, “ Whirlpool is keen to scale the existing campaign and introduce new initiative by spreading awareness in the online space. For this we have selected Ignitee Digital Solutions and are proud to have them as our trusted online media agency”.

Ignitee Digital Solutions is currently using the social media platform like Facebook, Youtube, Twitter etc to spread awareness about this campaign. In fact the Facebook and Twitter profiles are live. 

Ignitee Digital Solutions Pvt Ltd COO Shankar averred, " With the talents back at Ignitee, we ensure that our clients are well-positioned in the online space, which in turn will add value to their business. I am excited about our association with our clients and our continuous efforts to provide more value to them.”

Veteran actress and social activist Shabana Aazmi happens to be the brand ambassador for the campaign and has lent her support to the Ek Jodi Kapda campaign by donating clothes.