Ignite Mudra wins GRL mandate

Ignite Mudra wins GRL mandate

Ignite Mudra

MUMBAI:Govind Rubber has appointed Ignite Mudra as its strategic branding partner.

The long-term partnership is to pursue GRL‘s growth ambitions in the bicycle tyres and allied businesses.

GRL director Rahul Poddar said, "The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We‘re looking forward to a long-term relationship with them."

A global name in the bicycle tyres market, GRL is a part of the SiyaramPoddar conglomerate which has interests in tyres, textiles, garments and furnishings.

Ignite Mudra head Sudarshan Banerjee said, "GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and look forward to the journey ahead."