MUMBAI: Ignite Mudra has won the creative duties of Elitecore‘s unified threat management brand, Cyberoam.

The account size is estimated to be Rs 80-100 million.
 
There was a formal pitch process wherein a clutch of agencies were invited to present a strategic direction for this new brand.

Ignite Mudra head Sudarshan Banerjee said, "We are delighted to be associated with Elitecore, which is an established brand for IT products and software solutions in Network Security, Telecommunications and Access Gateway. We are excited about our association with a new age product launch like this. This is largely an uncharted territory where the rules of the game are not defined."

Cyberoam senior VP--product management Abhilash Sonwane, pointed to the robust strategic direction that the agency brought on the table as the main reason for handing over the assignment.

Sonwane added, "Given Ignite Mudra‘s impressive credentials, we were keen to see how the agency would approach a brand launch like ours. The team demonstrated a very thorough understanding of the challenges and the approach to overcome them. This is very crucial for us as we have largely operated in the B2B segment so far."