MAM

Ignite Mudra eyes 30% growth in FY'12

MUMBAI: Ignite Mudra expects to double its revenue growth in the next fiscal with opportunities coming from smaller towns.


"We are looking at a 30 per cent growth in FY‘12. We are on course to end this fiscal with a 15 per cent growth," said Ignite Mudra head Chandan Nath.


Having a roster of 21 clients, Ignite Mudra has aggressive plans to derive more revenues from existing clients while tapping new businesses.
 
"The year 2010 has been great. We got new clients and also witnessed organic growth. We must have garnered nearly Rs 20 to 30 million in revenues through our new clients and brands," said Nath.


The new clients Ignite got this year are Mehsana District Coop Milk Producers Union‘s Dudhsagar Dairy - Sagardaan (Cattlefeed), Khed Economic Infrastrusture (Bharat Forge Group-Pune) Khed Earth, Sai Infosytem (SIS) and Symphony.
 
Said Nath, "We charge around Rs 4 to 6 million as our annual fees from our clients. Of course there can be variations in this, depending on the client requirements. Also, the fees would vary for any specific project that we would do."


The new brands that the agency got from its existing clients are Pilaf Basmati Rice and Olivoila from Adani Wilmar, ActiLife from Zydus Wellness and Ramdev Hing from Ramdev Food Products.


"Organic growth is very important to us," averred Nath.


The agency also handles Adani Agri Fresh, D B Corp, Dishman Pharmaceuticals and Chemicals, Elite Foods, Graffiti India, Halonix Limited, Nilons Enterprises, Nirma Ltd - (Healthcare Division), Safal Engineers & Iinfrastructure, Shantikrupa Estates and Vinsura Winery.


Ignite Mudra has clients from various categories including food and beverages, media, healthcare, home décor, electric two wheelers / automobile, reality and construction and information technology. 
 
"We provide entrepreneurs a consortium of experts in areas as diverse as project management, finance, human resources, corporate governance, law, taxation, IT, etc. to help them build successful, enduring brands. Mudra aims to use this expertise and provide that spark to many other home grown brands.We provide not just advertising but also business solutions," said Nath.


Ignite Mudra has a staff strength of 75. The company has clients in Delhi, Mumbai, Jaipur, Kochi and Pune. "We plan to open new offices in Madhya Pradesh and Rajasthan. We want to expand our business across the country," said Nath.
 

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