MUMBAI:Ignite Mudra has won the creative duties of Vasu Healthcare’s Trichup brand of hair care products.

The mandate was given without any official pitch process and IBD Percept was the incumbent agency.
 
Ignite Mudra will work on the strategy and creative deliverables of Trichup and a few other Vasu Healthcare brands.

In the last two to three years, Baroda-based ayurvedic company, Vasu Healthcare, has started focusing on the OTC market through Trichup.
 
Ignite Mudra head Sudarshan Banerjee said, “We are delighted to have Trichup and other brands in our fold. This is a very competitive landscape and we see a very exciting journey ahead.”
 
Vasu Healthcare VP marketing Dr. D K Mehta said that the agency’s strong credentials in creating numerous brands such as DermiCool, ItchGuard, Krack and Livon led to the appointment.

“Ignite Mudra has the right talent base to take Vasu Healthcare to the next level. The team inspired enough confidence in us and we appointed them without going through the entire pitch process”, commented Dr. Mehta.