MUMBAI: Sikka Group has appointed Ignite Mudra to handle its real estate company‘s corporate identity revamp and also handle its creative duties.

The agency‘s mandate includes handling the company‘s digital and PR businesses as well.

Sikka Group that also owns companies dealing in automobile, hospitality and advertising, is expected to spend Rs 150-200 million on marketing its real estate businesses.

Ignite Mudra head Sudarshan Banerjee said, "We will be working towards a complete revamp the brand‘s corporate identity. The real estate business in the Delhi-NCR is booming and its highly competitive. There are many players and we are aiming to stand out and make a lot of noise."

Though the name of the brand will remain the same, the means to communicate the new image will be completely different now.

"To set our client apart from the crowd, we will use all mediums of communications including social networking sites", Banerjee added.

There was no multi-agency pitch involved but Sikka Group was engaged in discussions with various other agencies.

"The client chose us on the basis of superior strategy diplayed in our presentation", Banerjee revealed.

Until now, the creative duties were handled by Delhi-based agency Graphic Ads.