Ignite Mudra bags creative mandate of Phoenix Marketcity

Ignite Mudra bags creative mandate of Phoenix Marketcity

MUMBAI: Ignite Mudra has bagged the creative mandate of an upcoming mall in Mumbai, Phoenix Marketcity. The agency will handle all conventional media communications for the client.

The account size is pegged at Rs 100 million and will be handled out of Mumbai.
 
Earlier JWT was handling the mandate. Nearly 17 agencies participated in the pitch process.

Ignite Mudra head Sudarshan Banerjee has said that they have already started working for the client.
 
"The campaigns will primarily encompass outdoor and print and will be initially done only in Mumbai, gradually, we might also move into TV and radio", Banerjee added.

If things go well, the agency might also corner the creative businesses of Phoenix Marketcity’s other upcoming branches in Pune, Bengaluru, Chennai and Kolkata.