MAM

Ignite Mudra adds three clients

MUMBAI: Ignite Mudra has bagged creative duties for three new business - Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals Ltd.


"It has been our tradition to create new brands from scratch and at Ignite Mudra we‘ve always strived to create epic brands out of great business ideas. Our structured understanding of category and consumer were both appreciated by clients. This instantly helped put valuable thoughts into concrete and executable plans," says Ignite Mudra president Chandan Nath.
 
Operating in the Indian inverter battery market, Okaya Power is credited with pioneering the effort of branding this previously unbranded market and providing consumers with a wide range of inverter batteries.


"Today, success in business is critical to understanding that it is a P2P world i.e. People to People. The application of this starts at the business conceptualization stage itself.
While I find Ignite Mudra competent in its work and launching products from the scratch, I find a strong match in our wavelengths. We consider Ignite Mudra as our partners in progress in shaping our dream of being a global communications group by 2015," says Okaya head Rajesh Gupta.
 
Vinsura Winery (previously known as Sankalp Winery) aims to lift its market share from 6-8 per cent to 30 per cent.
 
Ignite Mudra Ahmedabad has teamed up with Dishman to provide complete business solutions, ranging from product potential identification to communication.


Dishman Pharmaceuticals and Chemicals Ltd is a manufacturer of quats. Apart from this, they also have an established portfolio of quats, specialty chemicals, vitamin D3, cholesterol and cholesterol derivatives. It also specializes in pharmaceutical outsourcing.


Dishman Pharmaceuticals and Chemicals head Arpit Vyas says, "Entering the Indian consumer and wellness market is a very natural progression for Dishman. The vast B2B experience and technical know-how has paved the way for Dishman Disinfectants as a definitely possible venture. Ignite Mudra, with their expertise in establishing and fuelling brand growth were identified as the appropriate partners for the new venture."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/kartik.jpg?itok=-2KfMgqV
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/anita.jpg?itok=exM61YTs
VMLY&R INDIA APPOINTED TO REVAMP ANITA DONGRE’S WEBSITE

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories