IG to sponsor an episode of AXN's 'The Apprentice Asia'

MUMBAI: Financial company IG will tap in to AXN?s local show ?The Apprentice Asia? which kicks off on 24 May at 9 pm in India. IG?s episode airs on 21 June.

IG is a global financial derivatives company. The company adds that the sponsorship provides an opportunity to increase brand awareness in the Asia Pacific region, through association with a quality production and large target audience, as well as leverage the communication benefits of the progressive integration of TV, digital and social media.

IG Asia Paci?c head Tamas Szabo said, "We are very pleased to be a regional sponsor of ?The Apprentice Asia?. Serious investors and professional traders across Asia are keen to take advantage of global financial markets. And they want to trade with someone they can trust. IG is a world leader in financial derivatives trading.

"Part of IG Group, a FTSE 250 company, we pride ourselves on delivering exceptional customer service alongside innovative trading technology. Partnering with a quality production like The Apprentice Asia, through Asia?s No.1 general entertainment channel AXN, provides us with an excellent opportunity to showcase our service and product across the region."

During IG?s episode, the contestants must demonstrate to the show?s host AirAsia founder Tony Fernandes and his advisors that they possess the business acumen to manage and make sound decisions under pressure.

Szabo added, "The attributes and qualities of a good trader are exactly those needed to become Tony?s Apprentice. Without giving the game away, we know everyone will enjoy our exciting and unique episode".

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