MUMBAI: ZenithOptimedia has won the media buying and planning duties of home appliances brand IFB for the western region.

The account size is estimated to be Rs 150 million and was awarded following a multi-agency pitch.

Until now the media duties were handled by IFB‘s in-house agency.

"But ZenithOptimedia came up with their interesting proposal, and we thought why not go ahead with it. So for now it‘s only in the western region and if things worked out, we can start working on the national level", a representative from IFB‘s marketing team said.

Incidentally, this is ZenithOptimedia‘s first win in Kolkata. The agency‘s new office is still being set up.