MUMBAI: Leading telecom operator Idea Cellular has renewed its association with Delhi Daredevils as the principal partners for the season 5 of the IPL, marking the third year of its partnership with the team.

The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. As part of the association, Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with Team Delhi Daredevils.

"When Mobile telephony was launched, it was a game changer. It helped people get more productive and communicate better. Today, with Mobile Broadband in the form of 3G services, Idea is yet again championing this evolution - empowering consumers where they can communicate in multiple ways and follow their passions like cinema, music and cricket wherever they are, whenever they want. As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its third year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils," said Idea Cellular CMO Sashi Shankar.

Idea Cellular has always focused on Bollywood and cricket to align its brand to youth segment.

"The Delhi Daredevils don‘t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club‘s promise. In this endeavor, Idea has been at the forefront of this communication. Idea has helped us reach out to our fans in multiple ways," said GMR Sports COO Amrit Mathur.

For the first time, Delhi Daredevils opened the ticketing window exclusively for Idea customers, 48 hours before opening it up for everyone. "We are also collaborating on many fronts to engage fans and generate traction for both our brands," Mathur said.