MUMBAI: Krimson Media Services has roped in Idea Telecom as the title sponsor for the upcoming cricket series in Bangladesh.

Idea will be shelling out Rs 50 million, a source says. Other clients include UTI Mutual Funds and Tata Motors.

The tour, which commences from 4 January, includes seven ODIs (involving India, Bangladesh and Sri Lanka) and two Tests between India and Bangladesh. 
 
The ODI series will take place between 4-13 January, followed by the Tests from 17 January onwards.

Says Krimson Media Services CEO Sunil Manocha, “The interest level in this series is very high and we have already closed out the title sponsor position for the one-day and the Test series. Idea Telecom is the title sponsor for both the series.”
 
Krimson Media is in negotiations to close out the associate sponsor position. "We will also be closing all rights very soon,” Manocha adds.