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IDBI Federal launches new ad campaigns

MUMBAI: IDBI Federal Life Insurance has rolled out new advertising campaigns for its product brands, Wealthsurance and Incomesurance.


The campaigns break to catch up with the telecast of the current India-South Africa cricket series. 
 
The new campaign for IDBI Federal‘s Wealthsurance Milestone Plan talks about the effect of this multi-faceted product without going into its details. Ogilvy & Mather is the creative agency for the ads.


Recently the company changed its name from IDBI Fortis Life Insurance to IDBI Federal Life Insurance and revamped its website. 
 
Says IDBI Federal Life Insurance MD and CEO G V Nageswara Rao, "Wealthsurance has been our flagship product and is power-packed with benefits and options. Trying to explain all its benefits in less than a minute doesn‘t do justice to it. So we decided to create an intrigue about the product. With Ogilvy as our partners, we were sure to get clutter-breaking commercials".


The campaign for Wealthsurance revolves around the strength of the products and conveys the message: Anyone who hears about it opts for it. The story board revolves around very unexpected people in the most unexpected situations, who hear about the product and opt for it.
 
The second campaign for Incomesurance revolves around a plot of a suitable boy coming to a girl‘s house seeking her hand in marriage. The base line "Guaranteed Income ki Bhavishyavani" sums up the entire story of how, in most investment options, it is hard to predict the exact returns that a customer gets in the long term, but that‘s not the case with Incomesurance.


Averred IDBI Federal Life Insurance national head - marketing and product management Amish Tripathi, "The critical objective for us is name recognition and a strong differentiator. Each of our products is designed to be unique and offer great value to our customers. Incomesurance is a unique product, now with a unique and charming proposition."


IDBI Federal Life Insurance already has a distribution network of over 1494 branches through their parent banks, in addition to a sizeable network of advisors and partners.

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