MAM

ICC announces CSR partnerships for the ICC Champions Trophy 2013

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/09/Cricket-South-Africa.jpg?itok=3Vt3S8K7

MUMBAI: The International Cricket Council (ICC) today announced the three Corporate Social Responsibility (CSR) partnerships that will feature during the upcoming ICC Champions Trophy 2013 in England and Wales.

The ICC will once again be working with Room to Read and will also partner with UNAIDS and UNICEF to deliver the global cricket AIDS awareness partnership ThinkWise. The organisations will be joined for this tournament by ‘Chance to Shine‘, the Cricket Foundation‘s programme responsible for getting cricket back into state schools across England and Wales.

During the tournament the ICC will work with the three partners hosting a variety of coaching clinics and visits involving players from the eight participating teams, while also providing tickets to matches and highlighting each of the initiatives at various match days throughout the event.

At this year‘s ICC Champions Trophy, the governing body will celebrate its decade long association with UNAIDS to raise awareness of HIV and AIDS which ultimately led to the foundation of the ThinkWise partnership with UNAIDS, Unicef and the ICC in 2009. To celebrate that partnership, the ICC will be dedicating the final of the tournament to the ThinkWise campaign.

The other two initiatives, of Room to Read and Chance to Shine will also be show-cased at a number of matches throughout the tournament. Room to Read is a global non-profit organisation, working to promote literacy and gender equality in education across Asia and Africa. Room to Read began its operations in 2000 and, to date, has reached more than seven million children globally by empowering them with quality education. It aims to reach 10 million children by 2015. Room to Read commenced its association with the ICC in 2011 with the vision to benefit children in cricket playing nations and enhance cricket‘s positive contribution to local communities.

ICC CEO David Richardson, said of the three partnerships for the tournament, "I am delighted once again that the ICC is partnering with ThinkWise along with Room to Read to continue promoting both the importance of HIV and AIDS awareness and the education of children around the globe.

We are also happy to welcome Chance to Shine, an ECB supported initiative run by the Cricket Foundation to help continue building a legacy of promoting cricket and creating opportunities amongst the younger generations in England and Wales."

Chance to Shine CEO Wasim Khan said, "We‘re delighted to be selected as a local charity partner for the ICC Champions Trophy 2013. Chance to Shine is keeping cricket alive in UK schools, bringing cricket to two million young people and teaching them key life skills such as team work, leadership and respect.

Our campaign is inspiring children through cricket and what better way to excite them about the game than having the best international teams competing on home soil this summer."

Room to Read chief development officer Dr Geetha Murali said, "Room to Read is thrilled to be an ICC charity partner at the ICC Champions Trophy 2013. In a few short years, our partnership has benefited thousands of children through the establishment of libraries and publication of children‘s books.

"The magic of cricket is one that speaks strongly to children across many of the countries where we work. Through this partnership, our ambassadors Virat Kohli, Angelo Mathews and Shane Watson are actively promoting reading to inspire children to open up their books and minds, and ensuring that children can benefit from the power of education. We are thankful that cricket has become such a transformative and unique tool in our fight against illiteracy."

Senior advisor to the UNAIDS executive director, Djibril Diallo, commented, "Like cricket, the partnership with ICC is about getting results. As we mark 10 years of action on AIDS through cricket, we have seen how cricket can unite billions of people across the globe. Through the ThinkWise global cricket AIDS partnership, we continue to encourage young people to get the facts, protect themselves and be leaders in eliminating stigma and discrimination against people living with HIV."

Unicef HIV and AIDS chief Craig McClure said, "Unicef has been a longstanding supporter of the ICC/ThinkWise partnership and over the past seven years we have worked together towards achieving an AIDS Free Generation throughout the world. We have come a long way, but the battle against AIDS is not over yet. The ongoing commitment to preventing HIV and breaking down the stigma towards children and families who are affected is critical."

The ICC Champions Trophy, featuring Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and West Indies, will be played across three world-class venues - Cardiff Wales Stadium, Edgbaston and The Oval - over 18 days from 6 - 23 June 2013.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/post.jpg?itok=zI1i3XEW
Signpost India Invites brands to come together for Save the Tiger campaign

Nagpur, the “Tiger Capital of India” is all set to don a refreshing new look by Signpost India, in active collaboration with Forest and Revenue Department of Maharashtra.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/cad.jpg?itok=JVTE7xPM
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/image.jpg?itok=2rcBfUiv
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/jeep.jpg?itok=xSFVsZyM
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/honor.jpg?itok=iFKjGffP
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/seenu.jpg?itok=a1k6y6IH
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/isobar.jpg?itok=YlT8A-4P
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories