Ibope, Repucom launch sports marketing research service in LatAm

Ibope, Repucom launch sports marketing research service in LatAm

Ibope Media

MUMBAI: Ibope Media, a joint venture between Grupo Ibope and Kantar Media, has entered into an agreement with Repucom, a member of the RSMG Insights group, to launch a comprehensive sports marketing research service in Latin America, excluding Brazil.

The cooperation will begin operations under the name Ibope/Repucom Sports in Buenos Aires, Argentina, with additional services across the region’s Hispanic countries coming on line through the remainder of the year.

“We have followed the growth of the sports sector in Latin America and have considered various means of entry however an appropriate partner was key to successful rollout of services and Ibope Media is the logical fit in this regard," said Repucom CEO Paul Smith.

Added Kantar Sports head Richard Brinkmann: “In keeping with Kantar Media‘s long-standing relationship with IBOPE Media we have greatly enjoyed working alongside them to develop critical additional media research services that focus on the rapidly-growing sports sponsorship sector. We are greatly looking forward to playing a role in this venture and excited to offer Kantar clients the additional insight into the Latin American market that it will bring."