MUMBAI: Global technology leader IBM has named EuroRSCG 4D as its lead digital agency worldwide.
 
The appointment spans web and digital brand experiences, including the development of strategy, technology, design, usability, editorial and production, and social media strategy. 
 
Said IBM corporate marketing John Kennedy, "Euro has deep digital expertise, a broad global footprint and a strong track record working with IBM on e-mail and relationship marketing. Our current agency partners are teaming with IBM to do great digital work in advertising, demand generation and events and we are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence."
 
Added Havas Worldwide and Euro RSCG Worldwide David Jones, "We‘re delighted to start this new strategic relationship with IBM. We‘re excited to work with them on their ‘smarter planet‘ vision and help show various audiences how one of the most important companies globally is committed to changing how the world works. It‘s an honour to have been chosen as their lead digital agency and validation that our ‘digital at the core‘ model is working."