MAM

IBL Team Banga Beats ties up with mobile based social network PlayUp

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/27/Banga%20Beat.jpg?itok=vjCHM0dg

BENGALURU: Expecting to reach three million fans across the world on the way to being a badminton team with the largest digital following, the Indian Badminton League (IBL) team Banga Beat’s management announced a tie-up with mobile based social network PlayUp under its aggressive fan outreach programme. Banga Beats Bangalore team franchise is owned by real estate consultant group BOP for the Indian Badminton League.

BOP Banga Beats director Amit Mavi said, "Banga Beats transcends beyond, badminton team competing for IBL. It’s a thought and a philosophy that is driven by passion and fans as the centre point. We wanted to bring this team closer to the fans as much as possible and teaming up with PlayUp is a step in that direction. I am personally humbled by the fan support we have received thus far".

BOP GM-marketing Karan Chaudhri also announced that Indian real estate giant and the Indian Premier League sponsor DLF has signed up as the powered by sponsor for team Banga Beats for this season. Sponsors of team Banga Beats are - official kit sponsor - Li-Ning; Outdoor partner Jagran Engage; Radio Partner Radio One among others.

Chaudhri also informed that there was huge demand for tickets for IBL matches with almost ninety per cent of the tickets for the team Banga Beats match against team Krrish Delhi Smashers on Sunday 25 August in Bangalore and the complete quota of online tickets already sold. He also said that the entire online quota and 75 per cent of the tickets for the match on Saturday, 24 August between team Awadhe Warriors and team Mumbai Masters had been sold.

Speaking on the tie up PlayUp brand ambassador and former Australia cricket team skipper Steve Waugh said, “I am very excited that fans, players, brands and sponsors are getting behind Badminton. It is an encouraging trend and I wholeheartedly support it. I especially love that BOP Banga Beats is using new media to connect sports fans to their favourite team. And their association with PlayUp - the world’s largest mobile-based social network around live sport - will help deliver rich, real-time content from on and off court to Badminton fans across the world. This association between BOP Banga Beats and PlayUp promises to be the biggest social program for Badminton in the world”.

Banga Beats can use this mobile technology to provide their fans with a mobile social environment dedicated to the live game all connected to their existing social graph and appreciate the skill, intensity and discipline of the game and its players. Banga Beats fans will get the most up-to-date and comprehensive coverage of the IBL and their team‘s performance; plus complete access to all the buzz, news and conversations going on about the game. Fans will have a chance to show their support, participate in contests and stand to win fantastic prizes all through the IBL.

Expected number of impressions from various initiatives

Activity

Start Date

Expected Impressions



Indian Badminton League Section within PlayUp App

14-Aug-13

1,000,000

Banga Beats Feature Tile(Ad) on What‘s Hot Screen in PlayUp App

16-Aug-13

30,000,000

Banga Beats Feature Tile(Ad) on Indian Badminton League Screen in PlayUp App

16-Aug-13

1,000,000

Banga Beats Promotional Posts on PlayUp Cricket Facebook community

15-Aug-13

700,000

Redirection of users to the Banga Beats Facebook Page through links

16-Aug-13

20,000

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Pursuite.jpg?itok=rXkZMDm4
Pursuite.com forays into furniture

MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/Digital.jpg?itok=LM0bBxXP
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories