NEW DELHI: In the first directive after forming its own Self Regulatory Guidelines, the Indian Broadcasting Foundation (IBF) has said that the advertisement of Amul Macho undergarments running on member channels is indecent, vulgar and suggestive.
 
The IBF Board of Directors recently decided not to run the advertisement in the present form on member channels.
 
The IBF Secretariat has issued an advisory to all members in accordance with the decision of the IBF Board of Directors.
 
The body had recently announced that it had formed self regulatory guidelines for content for non-news channels and the Complaints Redressal Mechanism.