MAM
×

IBDS awards to roll out its second edition

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/30/Untitled-1_19.jpg?itok=n-0GI8MY

MUMBAI: India Best Design Studio Awards 2016 by POOL magazine is set to enter its second year. These awards recognize the best, most creative, most organized and professional Design studios in India. IBDSA, aims to help clients to choose work with the best studios in India. They also believe that these awards will soon become the basic filter for companies to commission work.

IBDSA aspires to give limelight to good- work amongst studios. The designers have opportunity to nominate themselves. This will be shortlisted by jury later. The jury for 2016 awards includes prominent 20 names from 10 countries, like Prof. Anil Sinha from, Ahmedabad, Sophia Shih from Taipei, National award winner Subrata Bhowmick from Ahmedabad among others.

The nominees for 2016 awards under graphic design category are Aaiba Brand Strategy & Design, Lopez Design and Tata Elxsi. Turmeric Designs won this category in 2015. Industrial design category was awarded to Desmania Design Pvt Ltd in 2015 and has Universal Designovation Lab LLP, Tata Elxsi - Industrial Design Studio and Desmania Design as nominees this year.

In other categories, the nominees are- The Neon Project, Umbrella Design and Lopez Design in Brand design category, Lopez Design won respective category last year.

Tata Elxsi, Wow Design Pvt Ltd in Packaging design. Think Design Collaborative, Lollypop, UI-UX Studio, Fractal Ink Design Studio in Digital design.

Young design studio category has Project 810, Kosh and Studio Woods. Archohm Studio and Morphogenesis are nominations for Architectural studios category. Tata Elxsi and Mu Design are nominees for Spatial Design category. In- house studios has Ashokleyland Styling Studio, GCPL Design Studio and Tata Motors Design as nominations.

The nominees will be judged on the following criteria- Degree of innovation, is the concept new or does it supplement an existing product with a new desirable quality? Aesthetic quality- is the concept’s form pleasant to look at? Realization possibility- can the innovation be produced from a technological and economical point of view? Technological- can the concept be produced in 1 to 3 years’ time? Economical- Considering the manufacturing method, technology and use of materials, can the concept be produced at a reasonable price? Functionality and usefulness- does the concept fulfill all requirements of handling, usability, safety, and maintenance? Does it fulfill a need or function? Emotional content- what does the concept offer the user beyond its immediate practical purpose in terms of sensual quality, possibilities of a playful use or emotional attachment? And Impact- result of the concept.

This year’s awards are dedicated to Late professor MP Ranjan.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories