IBD wins Sunil Mantri Realty creative duties

MUMBAI: IBD India, Percept-Hakuhoda‘s integrated brand development division, has won the creative duties for Sunil Mantri Realty.

"Based on their portfolio of work and their presentation for taking our brand to new levels of excellence, we have appointed them as our advertising and branding agency," said Sunil Mantri Realty chairman Sunil Mantri.
"In addition to being in the commercial and residential space, Sunil Mantri Realty now is emerging in sectors including hospitality, SEZ and finance. Our first assignment was to change the brand identity and position them as a national player. IBD India‘s division Bydesign worked on this project," says IBD India COO Evarist Rego.
IBD India will provide the Mantri group with services including brand identity, advertising, digital services and production services.

"Mantri group is associated with affordable buying. We would do the transition in a very slow manner and not go premiere all of a sudden, as it will alienate the customers from the brand," adds Rego.
The agency is looking at a 360 degree integrated marketing solution. Currently the agency is working on campaigns of the residential projects - Mantri Park campaign in Mumbai and Mantri Premero and Mantri Royal campaign in Bangalore.

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