IBD strengthens creative team with 2 appointments

MUMBAI: Percept/H Company’s total communication solutions agency, Integrated Brand Development (IBD) India, has appointed Kartikeya Dixit and Soumya Nagabhushan as associate creative directors.

Dixit and Nagabhushan will be based out of IBD’s Gurgaon office.

The mandate for them would be to strengthen the creative team. They will work under Jai Singh and Akash Sharma.

IBD India Sr. VP Srikant Rath said, “With both of them joining the growing team, IBD India will fortify its creative output and you can be assured of some more out-of-the box solutions for our clients.”

Dixit brings in over seven years of experience in both ATL and BTL spaces. Prior to this he worked in Ogilvy, Rediffusion Y&R and Dentsu. He has worked on brands like LG (Home Appliance & Home Entertainment, FPDs), Sprite, Honda, Wild Stone Park Avenue and Religare.

On his new role Dexit said, “I am really excited to join IBD India and work on internationally recognised brands like Panasonic and a host of others. I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work.”

Nagabhushan has to his credit over six years of advertising experience. He has worked on brands Like LG, Nestle, Frito Lay’s, Maruti Suzuki, Dabur, Honda and Havell’s. “It’s going to be both an interesting and challenging time in IBD. IBD is an exciting place with an enthusiastic bunch of people believing in doing great creative work. What’s more, the client mix offers you great opportunity to do good work,” he added.

IBD has been in the news lately for picking up businesses like Pure Home+ Living, Iinstinct Deodorants, Shlipa Cosmetics, Saks Salons and Radius Infratel.

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