MUMBAI: Hakuhodo Percept‘s integrated brand development wing, IBD India, has appointed Akash Sharma as creative director for the Delhi office.

Sharma will be responsible for driving creative brand building and delivering big ideas for clients. His mandate also includes working on brands such as Panasonic.

 
With more than a decade‘s experience, Sharma has worked at Rediffusion Y&R and Lowe Lintas. In both ATL and BTL spaces, he has worked on brands such as LG (Home Appliance & Home Entertainment, FPDs), Greenply, Havells, Crabtree, Polo, BILT and Hajmola.

 
Sharma says, "I am looking forward to doing work that is relevant to my target audiences and win recognition of award juries as well. We are an ambitious bunch here hungry to do good work."

 
IBD India MD Rahul Gupta added, "Akash is skilled and talented whose experience will add value to the clients that IBD handles. As his experience spans 360 degrees, he will be able to use his knowledge to provide holistic communication solution to clients."