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IBD India appoints Jatin Bhatt as COO & strategy planning director

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MUMBAI: Jatin Bhatt has been appointed chief operating officer and strategy planning director of IBD India, a Percept Hakuhodo Company.

In his new role, Bhatt will be responsible for profitability and revenue growth organically and inorganically. He will also strengthen the strategic planning and integration function across 360 degree.

IBD India CEO Rahul Gupta said, "Jatin has rich and diverse exposure in the advertising domain, and is just the right person to take IBD India into its next glorious phase. We are delighted to have him on board as we are sure that he is going to take IBD India to the next level.?

Bhatt said, ?I wish to leverage my FMCG experience of brand building to other categories here like consumer electronics, luxury, home care, appliances, estate, e-commerce dotcom and retail. My agenda would be to build the agency respectability and partnership with new and existing clients and motivate internally to build brands more enjoyable.?

Bhatt has worked across geographies of India and across the world like London, Singapore, Thailand, Indonesia, Middle East. His specialisation includes consumer insights, demand generation ? sales and marketing, new product development, innovation, mergers and acquisitions. He has been a part of creation of brands like Colgate, Saffola, Parachute, Tata Tea, and Fevicol.

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