MUMBAI: The integrated brand development wing of Hakuhodo Percept company, IBD India, has appointed Deepak Srivastava as the new branch head for Mumbai.

In his new role, Srivastava will be responsible to grow the business and look at sustained relationship with clients and brands by offering holistic solutions across communication touch points through IBD‘s integrated brand development services and specialised verticals of digital, design and production.

Prior to this appointment, Srivastava has worked with Jet Airways, Bates, Interface and Perspectrum, the brand consultancy division of Percept.

Srivastava has worked on brands across diverse categories such as aviation, FMCG, automobile, real estate and fashion.
 
 
Srivastava has over 12 years of collective experience in the field of advertising and marketing. His expertise lies in strategic brand planning and development.

Srivastava said, "I am quite excited about joining IBD, Mumbai and I am looking forward to partnering with clients in their mission of creating differentiated brands which eventually will meet the business objectives."

IBD India COO Jyotsna Chauhan added, "Deepak’s planning background and penchant to find ‘how to be different’ along with his experience in handling brands will add to the IBD way of building brands better and more distinctively."