MUMBAI: iball has recently launched a new TVC for its product, iball Slide. The digital life-style product company has also appointed Hrithik Roshan as the brand ambassador.

The ad is seen across all leading television channels. The company will also launch an array of initiatives which will span television, radio, outdoor, below the line and digital media.

iBall director Sandeep Parasrampuria said, "iBall has plans to create awareness for this campaign. iBall products are sold on many e-commerce websites. Digital Media advertising would be considered in the later stages. As of now we would like to focus on TV and Print."

Tablet PCs provide platter of possibilities to do different things related with work, play, information and entertainment. The iBall Slide TVC highlights the same wherein, Roshan talks about things he can do on iBall Slide and the performance of the product.