MUMBAI: The India Chapter of the International Advertising Association (IAA) has announced the organisation of IAA Olive Crown Awards in collaboration with the Asian Federation of Advertising Associations (AFAA).

The event will be held on 1 April at the Shangri-la Hotel, Parel, Mumbai.

IAA president Srinivasan K Swamy said, “These are India’s first and only awards that salute excellence in communicating sustainability. They are now acquiring the stature of a cause and I am very happy with the great acceptance they have received from all sections of the industry specially advertisers.”

Union Minister for Heavy Industries and Public Enterprises, Government of India Praful Patel will be the chief guest of the event.

IAA Olive Crown Awards Committee chairman M.G. Parameswaran said, “The number of entries have registered a very satisfying increase, and the eminent jury were more than happy with their quality. We have received entries from across the Asian region and in fact some senior professionals based abroad will be flying into Mumbai to attend this prestigious awards function.”

IAA (Asia-Pacific region) vice chairman Pradeep Guha said he was very happy that for the first time the IAA had collaborated with the Asian Federation of Advertising Associations (AFAA) in an event like this. “Such regional cooperation is the shape of things to come in the future and it is admirable that the Olive Crowns have gone pan- Asian in their third year itself,” he added.

It is expected that the who’s who of the advertising, marketing and media industries would be present at this function.

The event is presented by 9X Media and the Green partners for the awards are Hungama.com, Rajasthan Patrika and Panasonic India.