MUMBAI: The International Advertising Association’s (IAA) India chapter has roped in Colors as the presenting sponsor for the first IAA Leadership Awards. The award is scheduled to be held in Mumbai on 2 February. It will recognise and honor “outstanding” individuals in the fields of Marketing, Advertising and Media.

Colors CEO Raj Nayak said, "As an organisation we have always supported industry initiatives. Recently we sponsored the The Advertising Club‘s Effies. This is yet another step in that direction. This is the first time when marketing professionals (Clients) advertising professionals from both disciplines (creative and media) and professionals from media ( Print TV, Radio, Digital) will come under one roof to honor excellence across all the three and we are happy and excited to be a part of this initiative by the IAA".

IAA president Srinivasan Swamy said, “The IAA Leadership Awards salutes the brilliance of top professionals whose contribution makes our industry what it is. Colors is one the fastest growing and a respectable Media brand and we are grateful and happy they have come forward to support this initiative.”

“The Awards night promises to be a memorable one with top entertainment and celebrations. I am also very grateful to the Honourable Minister for Information & Broadcasting Shri Manish Tiwari for agreeing to come and be our chief guest for the awards night,” Swamy added.