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IAA announces its new Initiative 'World Goes Digital'

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MUMBAI: The International Association of Advertisers (India Chapter) has announced its series of webinars with the theme ?World Goes Digital?. Through this initiative the body hopes to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.

IAA India Chapter president Srinivasan K Swamy said, "With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world."

Free Press Journal director Abhishek Karnani and Mahindra Special Services Group head - marketing and public relations Manish Advani will be co-chairing the IAA webinar series.

Speaking on the same Karnani said, "Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series."

"We are using the Google Hangout platform for the interaction. And coincidentally, we have Google India managing director Mr. Rajan Anandan, in our inaugural session on Wednesday, 25 April at 3pm," said Advani.

Anandan who heads Google in India has also been he was managing director of Microsoft?s sales marketing and services business in India. He is currently also on the Advisory Board of Innovize Tech and 24/7 Techies.

In the last few months, the IAA India Chapter has conducted a series of activities like the IAA Leadership Awards, IAA Mentorship Webinar, a Gender Sensitization Seminar, and the IAA Olive Crown Awards apart from the monthly "IAA Debates" on topical issues concerning the industry.

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