IAA announces categories for Leadership Awards

MUMBAI: The International Advertising Association‘s (IAA) India chapter has revealed the categories for the first IAA leadership awards.

The categories cover a wide spectrum of verticals from auto, banking, media & entertainment and telecom to FMCG.

The IAA Leadership Awards categories are -- Media Agency Head of the Year, Creative Agency Head of the Year, Marketer of the Year: Media & Entertainment, Marketer of the Year: Banking, Marketer of the Year: Insurance, Marketer of the Year: Auto Passenger Vehicles, Marketer of the Year: Auto Commercial vehicles, Marketer of the Year: Household Products, Marketer of the Year: FMCG - Food & Beverages, Marketer of the Year: FMCG - Personal Care, Marketer of the Year: FMCG - Consumer Durables, Marketer of the Year: Telecom Products, Marketer of the Year: Travel & Hospitality, Best CEO, News Anchor of the Year, Media Person of the Year, Editor of the Year and Hall of Fame.

IAA leadership awards aim to bring together the disciplines of Marketing, Advertising and Media under one roof. The awards will recognise and honor "outstanding" individuals in the fields of Marketing, Advertising and Media.

Presented by Hindi general entertainment channel (GEC) Colors, the award is scheduled to be held in Mumbai on 2 February.

IAA president Srinivasan Swamy said, "The IAA Leadership Awards salutes the hard work put in by individuals to make a difference to the brands they work for. The categories have been selected to ensure that individuals from various sectors are covered."

In order to ensure the process is seen as transparent, IAA has appointed the experienced marketing research company AC Nielsen to execute the nomination and voting process.

Further Ernst & Young has been appointed to conduct audit and validate the entire process. The winners will be decided in a two-stage selection process; the first stage will include nominations and shortlisting by seasoned marketing, media and advertising professionals; and the second stage will be the final selection of winners by a voting process among the shortlisted nominees, by respective senior industry peers.

In the first edition of the annual awards, Information and Broadcasting minister Manish Tewari will be present as the chief guest.

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