The brand ‘i-mint‘ was launched in August 2006 with six national partners. Following its initial launch in four cities - Mumbai, Delhi, Hyderabad and Bangalore, i-mint has now scaled up its operations to pan India across over 30 cities.

Said i-mint founding CEO and MD Vijay Bobba, "We have been continuously scaling the i-mint programme to provide a rewarding shopping experience to our customers. In line with the same we are offering several novel services to our members such as an opportunity to redeem their points instantly at select partners. The new logo unifies the new propositions under one umbrella brand that is i-mint."

"This brand identity evolution will allow i-mint to be better recognised and establish a stronger emotional connection with its target audience. The new brand logo reflects the values of i-mint - affiliative, approachable and friendly" added Bobba.