As part of the campaign, a variety of contests will be held wherein contestants will get a chance to win Rs 1 milion as bumper prize. Also, it will entitle one lucky draw winner every week to win Rs 100,000. Kick-starting in the last week of September, the lucky draw will span over six weeks.

Simultaneously, the company will also come up with the ‘Radio Mirchi Cool Jock Activity‘ wherein Radio Mirchi and i-mint co-branded mobile vans will go to various participating colleges and conduct contests. The contestants herein also stand a chance to win Rs 1 million.