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i-mint appoints three new marketing agencies

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MUMBAI: Coalition loyalty programme, i-mint Loyalty Solutions and Research, has signed three new marketing and advertising agencies to assist the company in brand development, marketing strategies, promotional planning and execution of marketing campaigns. 

 

The Mudra Group has been appointed to drive i-mint‘s ATL (above the line) advertisements, while Rediffusion-Wunderman has been appointed for i-mint‘s BTL (below the line) advertisement push and will provide total integrated marketing solutions in India and Asia Pacific regions.

 

Dentsu has been appointed as i-mint‘s media agency.

These agencies will together develop creative solutions for i-mint by leveraging the full spectrum of their marketing and advertising capabilities.

 

i-mint MD and CEO Vijay Bobba says, "We are very excited to be working with Mudra, Wunderman and Dentsu. This association represents a positive step for the company towards increasing its brand awareness amongst its audience. Their leadership in specific domains will be a tremendous asset to us to engage our customers better."

 

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