Hyundai Motor rolls out new global brand campaign

MUMBAI: Automobile major Hyundai Motor Company has launched a new global brand campaign called ‘Live Brilliant‘.

Through the campaign, the company aims to reinforce its brand management activities and fulfil its vision to become the most beloved automotive company in the world, rather than the largest.

Last year, Hyundai started focusing on enhancing awareness of its new brand direction ‘Modern Premium‘ and its accompanying slogan, ‘New Thinking. New Possibilities‘. The company‘s aim now is to illustrate how ‘Modern Premium‘ is expressed and delivered in customers‘ everyday lives.

Hyundai‘s previous campaigns were executed regionally but this is the first time that a worldwide brand campaign is being launched with one single communication applied to all major markets to build up a consistent image as a global brand.

The new campaign is expected to help global customers have a unified image of Hyundai and get a better understanding of the company‘s ‘Modern Premium‘ values which aim to provide more customers with new experiences and values beyond their expectations, in Hyundai‘s innovative ways, the company said.

It also said that the new campaign was finalised after customers‘ characteristic and lifestyle analysis to determine what they wanted and expected from an automobile.

In the campaign, the concept is expressed by not only showing Hyundai‘s "excellence to make customers‘ lives brighter", but also depicting shiny visuals through sunshine or moonlight, the company said.

The company will be releasing four short film-style advertisements whose themes are self, love, friendship and family.

Director Juergen Bollmeyer has directed the films. Departures,‘ a song from the original soundtrack of the movie Like Crazy is used as the background music for the films.

The ‘Live Brilliant‘ campaign begins this month starting with global pan media. It will gradually launch in all markets and will be carried out on television, printed media and digital media.

Additionally, Hyundai has launched innovative marketing activities including the ‘Mega Orgel‘ corporate ad.

Latest Reads
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories