BANGALORE: Car maker Hyundai Motor India Limited (HMIL) has booked 6000 spots on general entertainment and major news channels for the new Eon that its claims has been built on a completely new platform made for the Indian market.

The communication, which commenced with the launch of the Eon in Delhi on 13 October, will be aired across the popular Hindi and regional general entertainment channels and news over the next six weeks.

"One 60 second TVC created by HMIL‘s in-house creative agency Innocean, made by ShawnTell and directed by Damien Toogood has been made. This TVC has been pared to 40 and 30 seconds and will be aired during different spots," revealed HMIL‘s Eon brand manager Amit Patel while speaking with www.indiantelevevision.com. "Our Eon campaign is around television, radio, print digital and outdoor."

HMIL managing director and CEO H W Park said, "Eon has been specifically built keeping in mind varied Indian conditions and special requirements of our esteemed Indian customers. The Eon will further expand our market share in the fast-growing small car segment in the Indian market."

Hyundai India is trying to take on the Maruti Alto and is looking at sales volumes of around 150,000 units over a 12-month period. "The company will be spending between Rs.300 to Rs.400 million towards brand building and marketing alone for the Eon," revealed an automobile industry source.