MUMBAI: South-India based real estate company Hygrevar Home and Hearth has appointed TBWA/India as its communications partner.
 
The agency‘s Chennai branch will handle the company’s account. While this will be a national level advertising plan, communication activity will be concentrated in South India.

Though there was no formal pitch process for the account; the agency approached the brand authorities and made the presentation. Prior to this development, Hygrevar was working with a few Chennai-based creative agencies. 
 
The development is the result of the Hygrevar’s wants to consolidate its communication strategy and bring in consistency in the way the brand is projected. Since the creative duties were scattered amongst several local agencies, the way the brand was portrayed to people differed from project-to-project.

The communication mix will comprise print, outdoor and BTL (below-the-line) activities.