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Hungama Digital bags Microsoft India's social media biz

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Mumbai: Hungama Digital, part of Hungama Digital Media Entertainment, has won the social media mandate for Microsoft India?s corporate brand.

The digital agency will manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative mediums on digital media. Additionally, Hungama Digital will also look after three other businesses for Microsoft India on social media - MSN India, Windows Azure and Microsoft Office.

Hungama Digital Media COO Siddhartha Roy said, "With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft?s corporate image on the social platform. The team also brings to the table over 13 years of digital marketing experience- over the internet, mobile, and other connected platform, that have resulted in award winning campaigns over the years.

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