MUMBAI: The HUL, P&G row over the Rin versus Tide detergent ad is only getting thicker. 
 
FMCG major P&G has moved the Calcutta High Court against rival player HUL for putting out a "disparaging" advertisement against Tide.
 
Meanwhile, the Madras High Court has directed P&G to modify its Tide ad as HUL had claimed that the Tide ad misled consumers, giving an idea that it was a natural detergent, even though it is a synthetic product.
 
The controvercial comparative ad went on air on 26 February. In its high-voltage television commercial, HUL compared the superior washing powers of its brand Rin to Tide from the P&G stable. HUL ran a small ticker in its new ad campaign for Rin which said, "Attested by independent labs."