MUMBAI: Huawei Devices has signed author Chetan Bhagat as brand associate for its smartphones and tablets category.

The Chinese telecommunications company is all set to introduce its flagship range in India – an Android 3.2 powered tablet – Mediapad and Vision cloudphone – a smartphone based on cloud services.

Under his association with Huawei, Bhagat an engineer from IIT, will support the launch of Huawei’s products ranging from smartphones to tablets and will also be a part of all digital, above the line (ATL) and below the line (BTL) activities. His upcoming book Revolution 2020 will also be used to engage customers.

Bhagat known for his youth oriented novels Five Point Someone (2004), One Night @ the Call Center (2005), The 3 Mistakes of life (2008) and 2 states-the story of my marriage (2009) has also inspired Hindi films like 3 Idiots and Hello.

Huawei Devices marketing and solutions director Anand Narang said, “Huawei’s latest range of Smartphones and tablets cater to the youth and we are positive that our association with Chetan Bhagat will help us engage youth in meaningful ways. Chetan is an innovator who has created an entirely new market in Indian publishing. And this aspect of his personality is in sync with Huawei which is an innovator with its focus on leading-edge technology and design.”

Bhagat added, “As an engineer from IIT, I have always been very interested in technology and its applications. Telecom has been one of the fastest growing sectors in India and Huawei has played a big part in this growth. I have also discovered that it is rated as one of the most innovative companies in the world by many prestigious publications like the Economist. I am really looking forward to be associated with their latest range of Smartphones and Tablets."