MUMBAI: Global online and mobile advertising provider Httpool has launched its self-serving online and mobile advertising platform AdPlatform in India.

The property allows publishers a free ad managing solution, an exchange and an optimisation system.

By combining the broadest range of advertising formats, targeting options and pricing models from its proprietary and partner ad networks and ad exchanges, AdPlatform maximises the potential of mobile and secondary online inventory of its local and international publishers.

Httpool Group founder and CEO Aljosa Jenko said, "India is one of the most important markets for Httpool, committed to introduce the most advanced online and mobile solutions, best practices and international expertise across emerging markets."

Httpool India also plans to introduce at least Predictive Behavioral Targeting and Cross Exchange Management this year.

Httpool was launched in India in 2011 and since then has been consistently introducing online, mobile, search and social media advertising products, ranging from the award winning Rich Media Mobile solutions combining micro sites, expandables or touch sensitive banners across popular global and local applications and mobile sites to the very unique Luxury Hotel Advertising Platform. It provides advertisers the opportunity to reach highly-desired demographic of upper market leisure and business travelers.

Httpool India partner and managing director Sunny Nagpal said, "In India, there has been a strong need for an integrated solution providing advertisers a possibility to effectively manage campaigns across multiple platforms and publishers to optimize their ad inventory across multiple platforms through a single point. AdPlatform is in the best position to fill the gap."