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Httpool partners with Twitter to expand ads

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MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

Httpool has been appointed as Twitter’s official ad sales partner for India from 1 October, 2017. This will expand the advertising support for marketers in India.

Brands and advertising agencies across the country can now work closely with an experienced Httpool India team and leverage Twitter Ad solutions to amplify their marketing objectives.

IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television, recently acquired a 51 per cent stake in Httpool.

The new partnership of Twitter and Httpool in India was a natural transition given the scale of their global partnership across 22 markets in Europe. Httpool team in India is expected to provide service to Twitter’s existing and new clients by collaborating with Httpool’s global offices and centers of excellence on best practices and brand strategy.

Twitter head of reseller partnerships - Asia Pacific Chandan Deep said: “India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market."

Three out of every five people on Twitter follow at least one brand. And 80 per cent people on Twitter are also active on mobile, giving advertisers the perfect opportunity to catch people on the go.

Httpool India MD - APAC Sunny Nagpal says: "Twitter is unique because of its real-time, conversational nature. This alliance will help advertisers grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales.

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