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HTC in 3-year deal sponsorship deal with UEFA

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MUMBAI: HTC, a global leader in mobile innovation and design, has signed a three-year agreement that will see it become the official global phone supplier partner of the UEFA Champions League and UEFA Europa League.

Kicking off in January, the partnership places HTC at the center of two of the world?s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action.Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.

"Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world," said HTC Corporation CEO Peter Chou said. "We?ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience."

This partnership combines HTC?s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women?s Champions League Final in 2013, 2014 and 2015.

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