MAM

HT Media shows readership growth across publications

MUMBAI: The Hindustan Times Media Group‘s strong readership performance in the first quarter of 2010 may prove to be the ideal platform for its proposed Rs 3 billion IPO.


The recently released IRS Q1 figures shows that HT‘s English daily Hindustan Times, Hindi daily Hindustan and business daily Mint have all grown substantially in readership, across various corners of the country. 
 
Hindustan Times Media Group has putperformed the market in each of these segments. While HT has added 120000 readers over the trailing quarter to close, Hindustan has increased its readership by 578000. Mint has also seen growth to remain as the No 2 business daily at 158000.


Hindustan Times has once again stayed ahead of The Times Of India to remain as the No 1 newspaper in Delhi and the NCR region. According to the 2010 Q1 IRS report, HT has 3.24 million readers in Delhi compared to TOI‘s base of 3.21 million.
 
However, HT is still behind TOI in Mumbai and the All-India market. While HT‘s total readership is 6.26 million, TOI is far ahead at 13.5 million despite a fall in readership for the quarter.


In Mumbai, HT is 538000, up from 503000, while TOI is in a formidable position with a readership base of 1.67 million (from 1.59 million).


Hindustan maintains its number three position in terms of All-India Readership (AIR) and total readership and continues to be the fastest growing Hindi newspaper in the country. While still a fair bit behind Dainik Jagran and Dainik Bhaskar, the Hindustan has increased its AIR to 99.1 million readers. On the other hand, Dainik Jagran only showed an increase of 217000 in AIR. 
 
In UP and Uttarakhand, Hindustan is now the fastest growing daily with 12 per cent growth in readership.


Mint, on the other hand, has further consolidated its position as the No 2 business paper in the country. It has shown a growth of 62 per cent in Mumbai, and also remains the No 1 read business paper in Bangalore. With its share in key markets like Mumbai, Bangalore and Delhi at 24 per cent, with the number three paper at 6 per cent, their current second position in terms of AIR for a business paper remains well intact.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/makeup_0.jpg?itok=kb9xcVdD
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/radio.jpg?itok=vX0DetRO
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/chetak.jpg?itok=OUBEhd8c
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/hitachi.jpg?itok=tt7zTGTO
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/ads_0.jpg?itok=cITprp4R
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories