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HT Media launches Singapore edition of Mint

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MUMBAI: HT Media has launched an international weekly ‘MintAsia‘, Asia‘s weekly window into Indian business and economy, in Singapore this weekend.

MintAsia will come out every Friday and will also be available on stands at a cover price of 6SGD. The weekly would have a print run of 3,000 copies.

It is an unbiased and clear minded weekly with in-depth analysis and sharp insights that will keep the global audience abreast of developments shaping the Indian economy and markets.

Talking about the idea behind the launch of this paper in Singapore, HT Media CEO Rajiv Verma said, "When we conceptualized Mint, we were always very clear that it would be a regional media brand and I am delighted that, with this launch in Singapore of MintAsia, we have started on that journey. This is a first for an Indian media company."

The paper will be unveiled at the IIMPact alumni event in Singapore on 6th April, 2013, by Mr. Raghuram Rajan, Chief Economic Advisor to the Government of India and Mr. R Sukumar, Editor, MintAsia.

The content of the paper will be distributed into various sections including Banking & Finance, Policy & Corporate Affairs, Opinions & Views of experts across industries and a lifestyle section from Mint Lounge.

MintAsia Editor R Sukumar, while talking about the content of the paper, said, "Singapore is one of the world‘s foremost financial centres and many decisions regarding investments in India happen here. With our unique Web First approach and a weekly print offering, both backed by an integrated newsroom we will try and cater to the India-specific information needs of the discerning Singapore reader."

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