MUMBAI: Adit Chouhan, a marketing expert, recently launched his first book “Marketing - Tricks of the Trade They Won't Teach You at B-Schools!” in Pune.

Symbiosis president Padma Bhushan Dr. S.B. Majumdar, Mercedes Benz India GM - marketing & CRM Amit Thete, Xebec Communications MD Kiran Bhat and Ishanya CEO Mahesh M. etc. have endorsed the book, published by Rupa.

Chouhan, through his step-by-step guidelines, has explained marketing concepts, planning and execution to help students, professionals and young entrepreneurs gain practical knowledge. Thete says: "The book can act as a mentor in itself for a proper onboarding of young marketers to the real world."

Times Network SVP Hemant Arora says: "The core KRAs of marketing as a function are manifested in a logical way; one could achieve excellence in marketing by ensuring focus on each one of them."