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How the experiential & marketing Wowed them in 2016

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MUMBAI: Last weekend was celebration time for the entire events and experiential marketing ecosystem, courtesy the WOW Asia Awards – organized by EventFAQs - which were held in New  Delhi’s AeroCity. The event saw keynotes and panel discussions involving leaders in the events and marketing space both in India and Asia, numbering around 100.  The purpose of the Wow Asia Awards and Summit: to help give a leg up to this rapidly expanding prong of marketing.

The Wow Asia Awards which were part of the proceedings from 23-25 saw Encompass Events taking home 16 metals followed closely by Laqshya Live Experiences that won 15 and Percept Group that won 8 metals. Wizcraft International and Encompass both won the maximum four Golds at the awards.

An agency which won two silver awards in the experiential marketing category is Vritti Media for its activities done during the Nashik Kumbh Mela for GoodKnight FastCard  (small budget on ground promotion) and Emami Navratna Oil (rural activation).

Vritti director sales and marketing Rajesh Radhakrishnan  says that it is a high for his company as the competition at the WoW Awards is quite tough. Says he?: “ The nominations are at par with standards, and the winning margin is quite thin. These awards underline the capabilities of Team Vritti of handling big events in a grand way”

Other award winners include:

 

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