MAM

Horlicks transforms from health food drink to food & beverage brand

MUMBAI: GlaxoSmithKline Consumer Healthcare has transformed Horlicks from a health food drink to a wholesome food and beverage brand.


Horlicks has undergone a makeover to adopt a unified identity in the look and feel across the product portfolio.
 
GSKCH managing director Zubair Ahmed said, "We are very excited with the opportunities in the health and wellness category prevalent in India today. It has been a natural progression for Horlicks from an HFD towards a food and beverage brand with its plethora of offerings, thereby cementing its place as a Mega Brand. Horlicks has seen unprecedented growth in the last 3-4 years. With a 52 per cent share in the HFD category, this move will further strengthen the equity that the brand enjoys amongst consumers ".


As part of the revamp, the brand is also investing in an extensive mass media campaign across TV, print and mobile marketing. A nationwide activation campaign will also be announced this month as part of which consumers will have to call and answer three simple questions on health, record their ‘mauka‘ and they might stand a chance to get their opportunity/mauka funded through Horlicks.
 
"The new look and feel has been arrived at after a lot of consumer research and the inspiration has been taken from within the brand itself. The Wave on the packaging symbolizes Activity and ‘Sfoorti‘ and the Milk and Wheat visual establish Horlicks as the Great Family Nourisher. The Blue and Orange colour have been a part of the Horlicks brand over the last many years- Blue signifies the Dynamism/ Sfoorti and Orange signifies the association of the brand as the nourisher of the family. The logo of the Horlicks Nutrition Academy reinforces the brand‘s trust and equity in the consumers‘ minds and also the fact that Horlicks has been backed by science and endorsed by experts" said GSKCH executive VP-Marketing Shubhajit Sen. 
 
Horlicks has emerged as an over Rs 15 billion mega brand with products under various categories like biscuits, nutribars and the most recent one being instant noodles.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/dein.jpg?itok=2wiGHSlv
Dineout launches FIFA contest for fans

India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/vivel.jpg?itok=r-cuW8JT
Vivel celebrates freedom of choice in new campaign

ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/karina.jpg?itok=XeJgcDDK
Saif and Kareena discover Windsor through Airbnb

As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/bigb.jpg?itok=OGnTmhXQ
Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/aggit.jpg?itok=GIDMhRb1
Baggit launches new campaign with Shraddha Kapoor

Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign, #PutItOnTheTable.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/supari.jpg?itok=VlWxWEGU
Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

Award-winning agency Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/Yardley-perfumes.jpg?itok=60FAISvQ
Yardley launches new range of floral perfumes

MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/Kotak_Mahindra.jpg?itok=TO5oxBui
Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

MUMBAI: Kotak Mahindra Bank has launched its 811 campaign - #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/condom.jpg?itok=52qm_3-a
Need for condom brands to target the rural audience

MUMBAI: Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories